People’s first big mistake is running traffic ads when they want conversions from people. So let’s talk about what Facebook knows about us. They know our history of clicking on things and if we’re likely to convert or not. If you, as the advertiser, want people who have his account providing their email address their phone number, you’re going to want to be running conversion ads, not traffic ads.

Traffic ads are meant for people who have a history of clicking on things but maybe not taking action. So traffic ads can be very well suited when running ads to a podcast or perhaps even your most recent blog posts. readmore https://www.justbuffer.com/costly-facebook-ads-mis...